Ad of the week: Fiat 1100

This is a really odd ad for the Fiat 1100.    The text covers some of its features, but the picture and the reference to the tolls is bizarre.    Obviously they are implying it is so fuel efficient that tolls won’t be a problem.   The car does come across as a bit disposable with the ‘always have at least one fiat’ slogan.

The Fiat 1100 was later assembled in India and didn’t finish production until the year 200.

Pay the tolls cheerfully.  There are so many other savings with a Fiat.  Now Fiat’s brilliant 1100 Series lets you wear a bit of high hat, as well.  Two models, 1100 Export and 1100 Special, hit clear notes in engineering excellence, quality and piquant beauty.  Easy 4-door entry and exit, full-light windows all around, rugged precision engine – over 8o mph.  The Export is only $1498, the Special (shown), at $1698, is truly the pearl of the imports.  With padded dash, recessed controls, and other refinements, it gives a feel of extra strut in your ride.  One Fiat can cut your motoring costs whether you own one car or ten.   See your Fiat dealer.   Always have at least one Fiat.